Pharmaceutical Industry Today
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Latest Pharmaceutical Industry Marketing News

  • CHMP Recommends Approval Of New Indication For Enbrel(R) As Treatment For Severe Psoriasis In Paediatric Patients 22 Nov 2008 08:30 GMT
    ... one of the world's largest research based pharmaceutical and health care products companies. It is ... leader in the discovery, development, manufacturing, and marketing of prescription drugs and over-the-counter medications. It ...

  • FDA Approves Promacta(R) (Eltrombopag), The First Oral Medication To Increase Platelet Production For People With Serious Blood Disorder 22 Nov 2008 08:30 GMT
    ... for healthcare professionals and patients. Prescribers and pharmacies must enroll in PROMACTA CARES before they can ... the product. GSK plans to submit a Marketing Authorization Application (MAA) for eltrombopag in the ...

  • The inhaler squeeze 22 Nov 2008 08:14 GMT
    ... As the air gets chillier, asthmatics will be reaching for their ... After that, there will be no more marketing, sales or production of the traditional inhalers ... To make the pill go down easier, drug companies have been offering coupons for the new ...

  • Interdependence creates a strong team 22 Nov 2008 08:13 GMT
    ... by the FedEx overnight delivery from my pharmacy that took eight days to get there. I was ... Hoeck Associates, a leading strategic branding and marketing firm. Get her FREE special report, “5 ...

  • Radio Host Has Drug Company Ties 22 Nov 2008 06:59 GMT
    ... of doctors and researchers whose ties to drugmakers have been uncovered by Senator , Republican of ... but that neither thought “getting money from drug companies could be an issue.” “In retrospect, that ... point-blank if he was receiving funding from pharmaceutical companies, directly or indirectly, and the answer ...

  • McKesson Settles Class Action Suit for $350 Million 22 Nov 2008 06:26 GMT
    ... cholesterol medication Lipitor, which, according to Intercontinental Marketing Services, was the world's top-selling drug as ... its client base is made up of pharmaceutical retailers. Increasing the AWP as the WAC ...

  • Shifting the Paradigm of Leadership in Country's Healthcare Management (2) [column] 22 Nov 2008 05:30 GMT
    ... management and accountability, customer care services, image marketing and promotion, services review and development, non-medical ... (doctors, nurses, physiotherapist, occupational or speech therapist, pharmacists, dieticians etc) decides to take up management post, ...

  • Nplate(TM) (Romiplostim) Receives Positive Opinion for... 22 Nov 2008 05:30 GMT
    ... (CHMP) has issued a positive opinion recommending marketing authorisation for Nplate(TM) (romiplostim) in the European ... containment as well as U.S. legislation affecting pharmaceutical pricing and reimbursement. Government and others' regulations ...

  • Invitrogen and Applied Biosystems Announce Preliminary Results... 22 Nov 2008 05:30 GMT
    ... support academic and government research institutions and pharmaceutical and biotech companies worldwide in their efforts ... a global leader in the development and marketing of instrument-based systems, consumables, software, and services ...

  • US: Radio Host Has Drug Company Ties 22 Nov 2008 04:10 GMT
    ... 2000 to 2007 giving marketing lectures for drugmakers, income not mentioned on the program. The psychiatrist ... but that neither thought “getting money from drug companies could be an issue.” “In retrospect, that ... point-blank if he was receiving funding from pharmaceutical companies, directly or indirectly, and the answer ...


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