(MENAFN- PR Newswire)
SHENZHEN, China, June 17, 2019 /PRNewswire/ -- The 2019 edition of the China International Gold, Jewellery & Gem Fair – Shenzhen (Shenzhen Jewellery Fair) concluded on 22 April with clear signals that the jewellery industry is cautiously optimistic, but largely poised for steady growth.
The latest jewellery collections, diamonds, coloured gemstones and pearls, and the latest innovations in jewellery manufacturing technology drew in 14,123 total visits during the fair's four-day run, up by roughly 15% from the show's 2018 edition.
Shenzhen Jewellery Fair 2019
Shenzhen Jewellery Fair 2019
Shenzhen Jewellery Fair 2019
Shenzhen Jewellery Fair 2019
Outside of mainland China, Hong Kong and Taiwan, the top sources of visitors were India, Malaysia, USA, Sri Lanka, Vietnam, Thailand and Indonesia. The buyers were largely engaged and made robust transactions.
Visitors from mainland China came from 30 provinces, autonomous regions and municipalities. Teddy Tan, Event Director of Shenzhen Jewellery Fair, was not surprised that locals made up the bulk of buyers. "Chinese consumers are the driver of the world's luxury market and will remain so over the next several years," he said, echoing Bain consultancy's latest report on the global luxury market that forecasts China to account for nearly half of the luxury goods sales by 2025.
The Shenzhen Jewellery Fair, held at the Shenzhen Convention & Exhibition Center, presented to the 251 exhibitors from 13 countries and regions a platform to conduct business onsite and the opportunity for face-to-face interactions with a large pool of potential clients.
"Exhibiting is a great way to engage the market," said Mr Tan. "We are mindful that participants travel great distances to meet likeminded individuals, shake their hands and build or renew relationships. It is an experience that no amount of time spent on the internet or on the phone can ever replicate, and we are happy that the Shenzhen Jewellery Fair delivered yet again maximum benefit to both our exhibitors and visitors at this edition."
He noted that whilst the event provided a line-up of tried-and-tested features, the fair made it a point to remain dynamic and innovative with the introduction of new elements. Customer-centric innovations implemented over the past two years have contributed greatly to the event's pulling power. Those conceptual and structural changes—inspired by the theme "Jewellery Resources China"—were designed to enhance the exhibition experience and, more importantly, business opportunities.
Licensing Area — The newly launched Licensing Area debuted to resounding feedback from participants looking for franchising opportunities. The one-stop destination provided a venue for licensors, licensing agents, licensees, manufacturers, wholesalers, distributors and retailers to connect with each other and explore the franchising business model in the jewellery market. Some of the exhibitors who highly praised and truly appreciated the opportunity were Mover Culture Co, Ltd, which has more than 100 intellectual property rights in its portfolio, from renowned characters of video games and movie franchises to literary works; JIN (Shanghai) Culture Development Co, Ltd, which has abundant IP resources in the field of visual arts, licensed by leading international museums such as the British Museum, Metropolitan Museum of Art and the National Gallery, amongst others; and Fantawild Animation Inc, a renowned player in China's entertainment and technology industry. "The development of tie-in products is a natural extension for popular characters in video games, movies or literary work," said Mr Tan. "Producing such merchandise tie-ins under license is a commercially attractive proposition so it wasn't surprising this new feature at the show was warmly received."
Brand Village — Creating growth opportunities driven by innovation was a constant theme at the fair. The Brand Village drove this message home by showcasing breakthroughs in jewellery materials, manufacturing, technologies and retailing. Amongst the participants, Chongqing Chow Tai Fook Xinzhan Jewellery Co, Ltd presented its retail strategy innovation, whilst the jade specialist Cmoyjade displayed a perfect integration of traditional materials – jade with modern designs.
GZDN Pavilion — The growing influence of lab-grown diamonds in the market was clear at the Shenzhen Jewellery Fair. Nine exhibitors who specialise in lab-grown diamonds, including Ican Lab Grown Diamonds and Uniplasma Diamond Technologies Co, Ltd, amongst others, exhibited under the GZDN Pavilion. As lab-grown diamonds offer more choices to consumers and are becoming more and more popular, the Shenzhen Jewellery Fair has invited exhibitors in this field to participate and explore market possibilities.
The Designer Pavilion — It is important for the industry to provide the best environment for new talents to emerge and develop. The Designer Pavilion served this purpose by highlighting the expertise of local talents that helped position Shenzhen to become China's jewellery manufacturing hub. Taiwanese designer Ms. Lin Wenyu, a senior expert in the jewellery industry Mr. Xie Wenbo, a specialist in integrating traditional Chinese patterns into modern design Ms. Wang Yuqi and others graced the occasion and met with target customers during the fair.
New Media Resources Pavilion — The increasing influence of digital technologies in all parts of the value chain was evident at the fair. The New Media Resources Pavilion gathered some popular live streaming and ecommerce platforms in China. It also showcased how jewellery sales could be enhanced through these emerging platforms and generate a huge amount of traffic. Participants had the opportunity to brainstorm and learn more about various platforms from a very informative seminar titled "Jewellery Industry Opportunity on Live Broadcast Short Video and Social Media Marketing." Representatives from leading platforms such as Taobao Global, DouYin, Pinduoduo and others attended and shared their ideas.
Bridal Jewellery Pavilion — The bridal jewellery segment, although a classic market staple, showed it is rich in out-of-the-box ideas. The pavilion showcased those inspiring ideas with clever displays of jewellery amidst elegant wedding scenes, opening up crossover business opportunities to participants who specialise in the segment. Breuning, a leading specialist in wedding rings in Europe, brought their latest collections for jewellery traders and consumers to see.
The China Jewellery Market Summit — Forums and panel discussions featuring experts and professionals from leading jewellery companies and fashion partners offered participants the latest industry intelligence. The China Jewellery Market Summit attracted quite a lot of attention from highly recognised jewellery traders, especially for the "When Jewellery Meets IP" summit, where speakers from leading fields in the licensing industry shared insights on business opportunities in popular licensing IPs.
"Innovation is absolutely fundamental to us as trade fair organisers," added Mr Tan. "It is our mission to produce impactful events and provide the industry with a venue that facilitates connections amongst industry stakeholders and offer the best customer experience."
The next edition of the Shenzhen Jewellery Fair is scheduled on 14-17 March 2020 at the Shenzhen Convention & Exhibition Center.
Informa Markets Global Jewellery Events Calendar 2019-2020
Exhibitions
Dates
Venue
|
Mainland China
|
China International Gold, Jewellery & Gem Fair – Shanghai
28 November – 1 December 2019
Shanghai World Expo Exhibition & Convention Center
|
China International Gold, Jewellery & Gem Fair – Shenzhen
14 –17 March 2020
Shenzhen Convention & Exhibition Center
|
Hong Kong region
|
June Hong Kong Jewellery & Gem Fair
20 – 23 June 2019
Hong Kong Convention & Exhibition Centre
|
Asia's Fashion Jewellery & Accessories Fair – September Edition
16 – 19 September 2019
AsiaWorld-Expo • Hong Kong
|
September Hong Kong Jewellery & Gem Fair
16 – 20 September 2019
18 – 22 September 2019
AsiaWorld-Expo • Hong Kong
Hong Kong Convention & Exhibition Centre
|
Asia's Fashion Jewellery & Accessories Fair – March Edition
3 – 6 March 2020
AsiaWorld-Expo • Hong Kong
|
Taiwan region
|
Taiwan Jewellery & Gem Fair
15 – 18 November 2019
Taipei World Trade Center
|
Japan
|
Japan Jewellery Fair
28 – 30 August 2019
Tokyo Big Sight Exhibition Center
|
India
|
Hyderabad Jewellery, Pearl & Gem Fair
14 – 16 June 2019
HICC, Novotel • Hyderabad
|
Delhi Jewellery & Gem Fair
28 – 30 September 2019
Pragati Maidan • Delhi
|
Chennai Jewellery & Gem Fair
4 – 6 October 2019
Chennai Trade Centre
|
Mumbai Jewellery & Gem Fair
21 – 23 December 2019
Bombay Exhibition Center
|
Chennai Jewellery & Gem Fair
20 – 22 March 2020
Chennai Trade Centre
|
Kolkata Jewellery & Gem Fair
December 2020
Milan Mela Complex • Kolkata
|
Middle East
|
Jewellery Arabia Bahrain
19 – 23 November 2019
The Bahrain International Exhibition and Convention Centre
|
Turkey
|
Istanbul Jewelry Show II
10 – 13 October 2019
CNR Expo Center • Istanbul
|
Istanbul Jewelry Show I
19 – 22 March 2020
CNR Expo Center • Istanbul
|
For exhibiting, please contact:
Sales Department, Jewellery Fairs
Tel: (86) 20 8666 0158
Fax: (86) 20 8667 7120
E-mail:
For visiting, please contact:
Visitor Promotion Department, Jewellery Fairs
Tel: (86) 20 8667 2808
Fax: (86) 20 8667 7120
E-mail:
|
www. shenzhenjewelleryfair.com
|
Notes to Editors:
About Informa Markets
The China International Gold, Jewellery & Gem Fair – Shenzhen is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com .
Appendix
17th China International Gold, Jewellery & Gem Fair – Shenzhen
A. Breakdown of Total Visits
Number of visits from mainland China
13587
96.2%
|
Number of visitors from overseas, Hong Kong and Taiwan regions
536
3.8%
|
Total number of visits
14123
100%
|
B. Visitors came from 60 countries and regions
1
MAINLAND CHINA
21
BELGIUM
41
ANDORRA
|
2
HONG KONG
22
PAKISTAN
42
ARGENTINA
|
3
TAIWAN
23
SOUTH AFRICA
43
ARMENIA
|
4
INDIA
24
SPAIN
44
BAHAMAS
|
5
MALAYSIA
25
VIRGIN ISLANDS (U.S.)
45
BAHRAIN
|
6
USA
26
GREECE
46
BANGLADESH
|
7
SRI LANKA
27
IRAN
47
CANADA
|
8
VIETNAM
28
ITALY
48
COLOMBIA
|
9
THAILAND
29
UNITED ARAB EMIRATES
49
ETHIOPIA
|
10
INDONESIA
30
AUSTRIA
50
FRENCH POLYNESIA
|
11
JAPAN
31
CROATIA
51
KENYA
|
12
PHILIPPINES
32
FRANCE
52
LAOS
|
13
RUSSIA
33
HUNGARY
53
LITHUANIA
|
14
AUSTRALIA
34
ISRAEL
54
NEPAL
|
15
SOUTH KOREA
35
PALESTINE
55
NETHERLANDS
|
16
MACAU
36
TURKEY
56
NEW ZEALAND
|
17
BRAZIL
37
UKRAINE
57
SAUDI ARABIA
|
18
GERMANY
38
AFGHANISTAN
58
SURINAME
|
19
MYANMAR
39
ALGERIA
59
SWITZERLAND
|
20
SINGAPORE
40
AMERICAN SAMOA
60
UK
|
C. Mainland China's visitors came from 30 provinces, autonomous regions and municipalities
1
ANHUI
11
HEILONGJIANG
21
QINGHAI
|
2
BEIJING
12
HENAN
22
SHAANXI
|
3
CHONGQING
13
HUBEI
23
SHANDONG
|
4
FUJIAN
14
HUNAN
24
SHANGHAI
|
5
GANSU
15
INNER MONGOLIA
25
SHANXI
|
6
GUANGDONG
16
JIANGSU
26
SICHUAN
|
7
GUANGXI
17
JIANGXI
27
TIANJIN
|
8
GUIZHOU
18
JILIN
28
XINJIANG
|
9
HAINAN
19
LIAONING
29
YUNNAN
|
10
HEBEI
20
NINGXIA
30
ZHEJIANG
|
D. Breakdown of Exhibitors (by country and region)
Country and region
Number of Exhibitor(s)
|
1
MAINLAND CHINA
201
|
2
HONG KONG
21
|
3
TAIWAN
2
|
4
AUSTRALIA
1
|
5
FINLAND
1
|
6
GERMANY
1
|
7
ITALY
1
|
8
KOREA
8
|
9
POLAND
2
|
10
SRI LANKA
8
|
11
THAILAND
2
|
12
TURKEY
1
|
13
VIETNAM
2
|
Grand Total
251
|
SOURCE China International Gold, Jewellery & Gem Fair - Shenzhen
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